Areas of Focus
Technical site audits
Technical site audits are an essential tool to evaluate how easily a search engine can discover, crawl, and index everything from individual elements of a web page all the way up to an entire domain.
Local SEO
Local SEO involves increasing search visibility for businesses that serve their communities face-to-face. These can be brick-and-mortar businesses with physical locations or service-area businesses that operate throughout a certain geographic area. This includes everything from claiming a business listing to ensuring a franchise location appears in a local search on Google (a process known as location data or citation management).
Keyword
Keywords are the words and phrases that searchers type into search engines when they’re trying to find something. They also describe what a piece of content is about in addition to being the center of on-page optimization.
Off-Page SEO
Off-page SEO refers to actions taken externally of your own website to impact your rankings within search engine results pages (SERPs) as well as user perception of its’ popularity, relevance, trustworthiness, and authority.
On-page SEO
On-page SEO is the practice of optimizing elements on a web page to improve search engine ranking and visibility. These optimizations can include both the HTML source code of pages or the content itself.
aNALYTICS
If you can’t measure it, then how can you improve it? It’s important to know the ins and outs of analysis and reporting when it comes to data about rankings, traffic, external links, because your findings can help drive a more effective SEO strategy.